Facebook Marketing summary

Introduction

Facebook Marketing by Greg Brooks Master Facebook Advertising to Acquire New Customers Profitably Have you ever viewed a product on a website, perhaps on Amazon, for example? Then a bit later, you logged into Facebook. You found the exact same product being advertised to you there too. Is this a coincidence?

Hardly. This gives you a glimpse of the immense targeting power. This power is wielded by Facebook. Combine that with its size, billions of active users around the world.

You will begin to see that even if your interest in marketing is slight, it is essential that you understand how to advertise on Facebook. If you run a startup company or dream of founding one, there is no way around it. This summary will teach you how. It covers setting up basic advertisements.

It also gives you advanced tips. Tips you will find nowhere else. This information will help you acquire new customers profitably via Facebook.

Unparalleled Marketing Opportunity

Unparalleled Marketing Opportunity. Although Facebook has become a ubiquitous way to share vacation photos and connect with far-flung friends, it is not just a social network. As you may have guessed from seeing ads pop up in your newsfeed, it is also a powerful marketing platform. Your company should take advantage of it.

To that end, here are a few eye-opening reasons to seize this opportunity. First, there are billions of active users around the world. This means you can reach a whole lot of through just one channel. Additionally, Facebook offers unparalleled targeting capabilities, allowing you to get really specific about who sees your ads.

For example, a car dealership could specifically target local males between 35 and 45. They could target those earning over $125,000 per year, and those with an interest in high-performance automobiles. The specificity ensures your ads only get served to potential customers. Here is the final reason to consider advertising on Facebook.

It is actually extremely cheap. Generally speaking, Facebook offers low costs per click, or CPC. This is the price you pay when a potential customer clicks on your ad. Facebook advertising can often offer relatively low costs compared with many traditional advertising channels, making it an accessible option for businesses of different sizes.

And yet, many companies still are not advertising on Facebook. Why exactly do they not advertise? Well, although there are many different excuses, here is a common one. Since I never click on the ads myself, I do not believe they actually work.

Well, guess what you need to do. It is definitely not about you. It is all about your customer. All the evidence suggests that odles of people are clicking on Facebook ads.

How else can you explain that in 2013, Facebook earned $7 billion? This was from advertising sales alone. Those billions of dollars represent a cornucopia of clicking.