Conscious Business summary

Introduction

Conscious Business by Fred Kaufman Integrating personal values into business builds a successful company. Are you someone who acts consciously in your personal life? Do you take responsibility for your actions and communicate constructively? And importantly, do you live according to your own values?

Now ask yourself whether you do business consciously. Do you negotiate contracts with your values in mind? Do you communicate as constructively with your employees as you do with your children? In today's fast-paced business world, doing business consciously is the key to success.

Yet how do you turn your company into a conscious business? These insights will help guide you toward creating a business based on values that truly work.

Conscious Values for Business Success

Conscious Values for Business Success. Becoming a conscious company is your key to greater business success. In Good to Great, Jim Collins shows that the most successful companies strive for more than financial success. They are motivated by higher values.

But how exactly could values create a company? Many successful businesses are powered by conscious employees. They take responsibility for their actions and know how to communicate constructively without compromising their core values. Unconscious employees, on the other hand, tend to undermine a business.

They often blame others for problems and see themselves as the victim. Because they are not self-aware, they cannot act according to higher values. This is why managers should make it a priority to hire conscious employees. Yet if you want to build a truly conscious business, you cannot stop here.

You must also cultivate a balance among the impersonal, interpersonal, and personal dimensions of your company. The impersonal is the it, such as shareholder value, productivity, and other technical considerations of a business. The interpersonal is the we, or the relationships among different people within your company. The personal is the I, representing each individual's happiness and desire for a mindful, meaningful life.

Instead of creating harmony among these three, most managers focus entirely on the impersonal elements of business. When a company neglects its human elements, the interpersonal and the personal, business becomes a mindless activity. Failure or success hinges only on managing arbitrary technical matters. In a conscious business, however, harmony exists among the three core dimensions.

So how do you create a business built on harmony and core values?