Ultimate Guide to Local Business Marketing summary
Book Summary & Synopsis
What's it about?
This book explains how local businesses can use online marketing to attract customers who are actively searching for their services. It focuses on search optimization, paid ads, landing pages, strong offers, and marketing performance tracking.
Who is it for?
- Local business owners who want to improve how customers find them online.
- Businesses seeking practical ways to turn online searches into leads and measure which marketing efforts produce results.
Meet the authors
Perry Marshall and Talor Zamir are the authors of this guide to local business marketing, which emphasizes strategic online visibility, focused landing pages, compelling offers, and measurable results.
From the Introduction & First Chapter
Introduction
Ultimate Guide to Local Business Marketing by Perry Marshall and Taylor Zamir Local businesses must embrace online marketing to thrive in the digital age. Are you a local business owner struggling to attract customers? Imagine owning a computer repair shop or a bookstore. You've put up a bold sign and handed out flyers.
You've even built a website for your business. But how do you ensure people find you online? How do they find you when searching for the services you provide? This is where online marketing becomes essential.
traditional marketing loses ground
Traditional Marketing Loses Ground The digital age has rendered many traditional marketing methods largely irrelevant. Consider a lawyer who relied on Yellow Pages advertising for years. His client list began to dwindle. He increased his print ads but saw no improvement.
This lawyer was falling behind the digital curve. He was using outdated marketing strategies. Many established local businesses face this challenge. Local business directories, billboards and posters are less effective now.
Think about when you last used the Yellow Pages. Or when a TV ad prompted you to make a purchase. Most local businesses struggle with marketing. Even if you're the best, you still need clients.
Marketing is crucial, and today, much of it happens online. Online search engines have replaced traditional business directories. Not long ago, you'd check a directory for local services. Today, most people use Google.
Dozens of locals may be searching for your service right now. The question is whether they will find you.
Table of Contents
- 1 Introduction 0:41
- 2 traditional marketing loses ground 1:15
- 3 search optimization and paid ads 1:41
- 4 Using Paid Ads for Local Reach 1:38
- 5 Landing Pages Turn Interest Into Action 2:07
- 6 showcasing your best offer 1:52
- 7 tracking marketing performance 3:14
