Every Job Is a Sales Job summary

Introduction

Every job is a sales job by Cindy McGovern. Master selling to achieve your goals in every aspect of life. When was the last time you asked for something you truly wanted? A better opportunity at work?

Support for an important idea? Or simply a favor from someone around you? Many of us hesitate to ask because we are afraid of rejection. We worry about hearing no, being inconvenient, or appearing too demanding.

But what if selling was not about pushing people to say, yes, what if it was about understanding others, building trust, and communicating the value of what you offer? In this summary, you will discover Cindy McGovern's five-step sales method. You will learn why selling is a skill everyone uses every day. Explore how sales can help you achieve professional and personal goals.

And discover practical ways to sell yourself, your ideas, and your company more effectively.

Selling in Everyday Life

Selling in Everyday Life. Have you ever persuaded a child to eat her vegetables? Or talked your boss into giving you a raise? If any of these scenarios sound familiar, then you are a salesperson.

You just did not actually know it. Now, you might be thinking that selling is best left to the professionals. But the fact is you are already doing it, regardless of your job title, every time you interact with colleagues, customers, or your boss. You are selling them something.

The key message here is selling is already part of your everyday life. We often think about sales in the context of specific products. But sales can mean selling an idea. It can mean selling a way of doing something, or even selling ourselves.

Before author Cindy McGovern was a sales consultant, she was a university professor. A job that does not seem to have anything to do with sales. But she still had to sell her students on turning up to her classes. She also had to sell them on meeting deadlines with their assignments.

Later, when she wanted to quit academia and start working in sales, she had to persuade a sales company to give her a job, even though she had no experience. This meant that she needed to sell herself. Whenever you try to bring someone over to your way of thinking, you are selling. Consider a middle manager who wants her team to buy into a new company initiative.

This initiative involves working weekend shifts. This manager is not selling a product or herself. But she is selling a new process, and the stakes could be just as high. If this all comes as a shock, try not to worry too much.

The good news is that you have been training for a sales career. You have been training ever since you were a young child. Just consider how much effort children put into getting their own way. Kids are not afraid to passionately persuade their parents for candy.

They also want to get a new puppy for Christmas. But whilst children are great sellers, most adults are nervous about selling. As we grow up, we are taught that we should not inconvenience people. We should not ask for any favors.

And it is polite to take no for an answer. We are told we should settle for what we are given instead of reaching for more. These inhibitions mean that even though we have the ability to sell, we do not use it. The result is we miss out on opportunities to get what we want out of life.

In the following chapters, you will discover Cindy McGovern's five-step sales process. This will help you develop the salesperson skills you already have.