The One Week Marketing Plan summary

Introduction

One Week Marketing Plan by Mark Satterfield. Marketing can be simple and effective for any entrepreneur. Do you find marketing daunting, leaving you lost in a sea of options? Many entrepreneurs do.

They feel overwhelmed by the complexity. But what if you could build a powerful marketing plan in just five days? This book offers a stripped-down, essential approach to winning more customers.

define your niche market

Define Your Niche Market. The first day of designing your business's marketing plan should focus on finding your niche. While niche marketing may appear to limit your options, specialization can pay off. It helps you stand out from the competition.

Why is finding a niche essential? First of all, it provides visibility. To get new customers, you first need to get their attention. It helps to focus on an area of expertise.

By building a niche, you send a particular message to a particular target with particular needs. Put yourself in your customer's shoes. Imagine you are a Silicon Valley all-star. After selling your stock options, you desperately search for a way to avoid getting a grilling by the IRS.

You wouldn't choose a general advice book like 10 Ways to Save Money on Your Taxes. Rather, you would seek one that suits your specific needs. It might be 10 Typical Mistakes You Can Make With Your Stock Option Profits. But that's not the only reason a niche is helpful.

A niche can also improve your business. Consider JDC Repair, a phone repair chain. They started servicing only Apple products and doubled their sales within a year. How?

The niche route that they took made them more credible as Apple specialists. But not just that. Their employees also worked faster because they only had to repair one type of product. In short, they became experts in their niche.

So a niche is helpful, but how do you find yours? Your niche could be an industry, for instance. You might only target companies in a particular field. But it could also be a function.

That means your business targets a particular audience regardless of industry. For example, you might offer a course on public speaking for executives from all fields. In this case, public speaking training is your niche function. But there's no limit to the industries your audience can come from.

Start finding your niche by asking yourself questions. Are there any common industries or functions among my current customers? Do some customers spend more money with me than others? Are some easier to sell to?

By following the answers to these questions, you'll find your niche.